Just Do It vs. Will Do

Just Do It is the famous slogan for Nike.  Will Do is the Under Armour tag line.

Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Read more.

Kevin A. Plank (born August 13, 1972) is an American entrepreneur and businessman. Plank is the founder, CEO and Chairman of Under Armour, a manufacturer of sports performance apparel, footwear and accessories, based in Baltimore.  Alma mater University of Maryland, College Park.

Kevin Plank grew up in Kensington, Maryland, a suburb of Washington D.C., one of five brothers. His father William was a prominent Maryland land developer. His mother, Jayne (née Harper), is a former mayor of Kensington, who went on to direct the Office of Legislative and Intergovernmental Affairs at the United States Department of State under President Ronald Reagan.  Plank grew up playing football for the Maplewood Maple Leafs, which have appeared in a few Under Armour commercials. Read more.

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